![]() The car was to have a wheelbase longer than that of the Fiat 127, but with overall length shorter than that of Ford's Escort. ![]() Development targets indicated a production cost US$100 less than the current Escort. The Fiesta was an all new car in the supermini segment, and was the smallest car yet made by Ford. More than a decade earlier, Ford had decided against producing a new small car to rival BMC's Mini, as the production cost was deemed too high, but the 1973 oil crisis caused a rise in the already growing demand for smaller cars. The Fiesta was originally designed by the project "Bobcat" team headed by Trevor Erskine (not to be confused with the badge-engineered Mercury variant of the Ford Pinto) and approved for development by Henry Ford II in September 1972, just after the launch of two comparable cars – the Fiat 127 and Renault 5.
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